Content writing is not an easy task. When you are tasked with creating content for your company, it can seem like a daunting task. One of the most important aspects of content writing is to avoid common mistakes that lead to negative outcomes. The following list includes 6 fallacies that you should try to avoid when trying to create engaging and persuasive content:
1) Fallacy 1 – You need more keywords than ever before
The truth is that you don’t need to stuff your content with keywords in order to rank higher. In fact, this can actually lead to penalization from Google. A better strategy is to use keyword research to determine which keywords are most relevant to your topic and then include them naturally throughout your content.
Fallacy 2 – You have to write a certain number of words or more every time you post
Quantity is not always quality when it comes to writing. If you are trying to pump out 500-1000 words just for the sake of meeting a word count, your content will likely suffer as a result. Instead, focus on writing quality content that is well researched and provides value to your readers.
Fallacy 3 – You have to write every day
Just as you don’t need to produce a certain number of words each time you post, you also don’t have to write every day in order to be successful. Taking some time off can actually help refresh your mind and give you new ideas for content. However, it’s important not to take too much time off or you may lose your audience’s attention.
Fallacy 4 – The more controversial the topic, the better
Controversy can be a great way to generate discussion and get people talking about your content, but it’s not always the best strategy. If you are going after a particularly controversial topic, be prepared for the backlash. Also, know when to draw the line and avoid topics where you are likely going to offend people.
Fallacy 5 – You need more images than text
This is one of those things that many people believe simply because it’s popular advice at this point in time. However, there hasn’t been any conclusive evidence showing that visuals help content rank better or drive traffic over long periods of time. Use your own judgment about whether an image will enhance your post instead of blindly following what others are saying about using pictures with every blog post you write!
Fallacy 6 – Blogging alone will do the trick!
This is a common misconception – many people believe that if they start blogging, they will see results overnight. Unfortunately, this isn’t the case. In order to be successful with content marketing, you need to have a comprehensive strategy in place that includes multiple channels such as social media, email marketing, and SEO.